Put On Your Lab Coats Marketers, Experimenting on Your Site Was Never Easier
Gregg Blanchard /
You’ve optimized emails, you’ve optimized your social streams, but the more I talk to resort marketers, the more I hear that few people (if anyone) have been actively optimizing the content on their site. Got a big pass promotion or deadline coming up? Do a split test, find a winner, and use the better version for the lead up to the next deadline. Split test your booking form and learn, once-and-for-all, how much info you should ask for up front without getting in the way. Same goes for opt-in forms.
If you can improve the performance of just one step of the funnel at a time, more money comes out at the end.
Links and Info
This may be old news for some, but I know many of you haven’t used this feature so I figured a quick walk-through might be helpful. In the video above I mention a few pages. Here are links to those:
Details on Content Experiments
http://analytics.blogspot.com/2012/06/helping-to-create-better-websites.html
Google’s Advice to Avoid Duplicate Content
https://support.google.com/analytics/bin/answer.py?hl=en&answer=2613318
Details on Rel=”canonical”
https://support.google.com/webmasters/bin/answer.py?hl=en&answer=139394