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If Skiing is Fun, Why Shouldn’t the Marketing be Fun Too?

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Yesterday, I released the Facebook Top 25 Update and one resort that I expected to be included just barely missed the cut: Copper Mountain. Despite the fact that they aren’t on the list, they are doing a lot of awesome stuff when it comes to social media, especially on Facebook. From their Snow Day App and Snow Day Pass, there is a theme over at Copper that is missing from a lot of resorts.

The theme is having fun.

More than running a ski resort, the marketing communications at Copper exude the vibe that the guys behind the ad are having a great time. A perfect illustration? The Facebook ads Copper is currently running:

There’s really not much more to say. I’ve talked about “breaking through the clutter” before. This accomplish that and skill have time to put some sort of offer in front of the viewer. I love it.

I guess the moral of the story I see here is this. Skiing is fun. Make sure your marketing “voice” agrees.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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