Let me preface this by saying I don’t personally use emoji. The occasional old school ;) or :), sure, but I never really got into the most recent variety.
But over and over again I find them, and the context in which they are used, really handy.
For example, last year I shared how the sports teams I follow use them to post a sort of “everything you need to know about tonight’s game” with emoji illustrating the contents of each line in one character instead of many:
It's GAMEDAY in Las Vegas!!
🆚 Arizona State
⏰ 9:00 PM
🖥 @ESPNU
🔊 https://t.co/qAapMFFFI4
#AggiesAllTheWay pic.twitter.com/ldSAEnNKA8— USU Men's Hoops (@USUBasketball) November 21, 2018
When it’s game day, I no longer go to their website, I go to twitter, scroll down until I see the pre-game tweet, and then, usually, click the link for the live stream or the game tracker or whatever.
Everything I need, no matter where I’m viewing from, in a single tweet.
Slowly, this season I’ve started to see a few ski resorts give it a try and I gotta say, I dig what I’m seeing.
Good morning! Looks like a major snowstorm is headed our way tonight, with 6-12”+ possible. Here are today’s numbers:
✅29 trails
✅2 lifts
✅Most open terrain in NH
📝Full report: https://t.co/ToXu2J4HVu— Loon Mountain Resort (@loonmtn) November 26, 2018
Sun Peaks Snow Report for November 28
❄️| 1cm new snow in the last 24hrs, 30cm last 7 days! https://t.co/nClVtKcSYI
🌡️ | High: -2° C. Variable cloud and sunny periods. https://t.co/cUoez8eeJF
🏂| 4/13 lifts, 32/137 trails https://t.co/fYsboFUBFl
📷| Taken November 26, 2018 pic.twitter.com/O5K8iXKhFy— Sun Peaks Resort (@SunPeaksResort) November 28, 2018
The forecast for the rest of this week is looking great, get ready for more snow!
❄️ | 0" last 24 hrs, Machine Groomed
⛷️ | 7 Trails, 6 Lifts
🚡 | 9 a.m. – 4 p.m.
📸 | https://t.co/EQPg8tWRle
📄 | https://t.co/e0q26nFPYgDownload our App: https://t.co/ATbc9BiEkf
— Telluride Ski Resort (@Telluride) November 28, 2018
Whether it’s a quick recap then a promo for an app or a more in-depth review with links to details on each line, it’s a pretty hand, tidy way to share the day’s conditions in a format that’s both easy-to-consume but also tailored to the medium.
Nice work from all the resorts who have given it a whirl.
About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010
with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider
Inntopia,
my home mountain is the lovely Nordic Valley,
and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.
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