One of the trends I’ve been more curious about over the last 5-10 years isn’t just the increase in focus on season passes, but the other stuff that’s being done to cultivate a community around this group.

To add simple, delightful perks and experiences throughout the season.

It’s something that’s nearly ubiquitous in professional sports, and has slowly been making its way into skiing as well in the form of the Jay Peak’s swag gift box, Winter Park’s passholder burrito, and, now, Cranmore’s apple strudel.

Strudel, anyone?
It was a simple thing that happened a couple of weeks ago, but on a powder day they simply announced that the first 100 passholders to visit the Meister Hut at 11am would get some free Strudel.

*Strudel Alert* Cranmore passholders be one of the first 100 to the Meister Hut this morning at 11am for a piece of homemade apple strudel! #strudelalert #mycranmore #powderday pic.twitter.com/BvrNo1mm0U

— Cranmore Mountain (@CranmoreMtn) December 31, 2019

Even more, it was just that day, but ANY day it snows 6+” this perk will be up for grabs.

Grab some turns, track out your favorite stash, and then swing by for some warm, sweet pow-shredding fuel before heading back out. A little food plus a little pow with a side of tradition? I’m digging it.

Small, Smart
This isn’t a huge thing on paper and most passholders probably didn’t end up with a freebie that first day, but it is yet another one of those small, simple things that make them feel special, appreciated, and help them have a better skiing experience along the way.

Small things that, done consistently, can quickly add up.

Nice work, Cranmore.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.