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Perspectives

Unique thoughts from myself and others about various parts or trends within our industry.

Four thoughts on Vail’s 20% price cut of the Epic Pass.

Mar 24, 2021   /   Perspectives

An important marketing lesson behind Elan’s new folding ski.

Mar 10, 2021   /   Perspectives

Dear resort marketers who aren’t on social media, it’s okay…really.

Feb 10, 2021   /   Perspectives

This season would be a really good year to walk the walk.

Dec 22, 2020   /   Perspectives

Another lesson from a month at Jay? The value of good, real people.

Oct 22, 2020   /   Perspectives

After living at Jay Peak for a month, I’m sold on Relocation Vacations.

Oct 21, 2020   /   Perspectives

A key marketing challenge resorts need to solve for in 2020/21.

Oct 16, 2020   /   Perspectives

The really tricky marketing skill of looking back…enough.

Oct 13, 2020   /   Perspectives

The best word to describe my season outlook right now? Optimistic.

Oct 9, 2020   /   Perspectives

I’m getting more and more concerned about the tone of skiing’s “voice”.

Jul 29, 2020   /   Perspectives