A really smart marketer I follow said recently that you should never look at certain data more than once a week. Or, at the least, smooth the curve so you’re looking at something closer to a seven-day average each time you check.
While he was referring to marketing analytics, I think the same is true of my mindset.
Every day as I look over what individual resorts are doing, how governments are handling COVID, the challenges one resort faces, and the opportunities another is uncovering, it’s easy to get lost in the ups and downs that come along with it.
After all, some resorts are going to have it really, really hard this year. And some likely won’t notice much of a difference.
But when I try to smooth that curve and see the trend things could be going?
Well, I’m surprised to find how optimistic I am.
Is there still a ton of uncertainty? Of course. Will some ski areas not make it to the other side? Possibly. Are the results going to lead to more pockets of layoffs? There’s a good chance.
But when I think about where I was a few months ago, even one month ago, and add up all these little pieces of the bigger picture? And when I compare that to my outlook today?
I’m getting more and more optimistic about how this season could go.
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