Back in November, in a response to the Whistler Embedded series, Greg Wright from Freeskier had this to say about the videos:

“We want more of this. More good content. And good content doesn’t need to be produced by Brain Farm shot from a helicopter on a RED camera. Each of these videos will be shot by one person, edited at night and turned around by the next morning. Every resort out there can afford to do this. And every resort out there has a story to tell. Give us that, and we will endorse it.”

I love that idea of the stories a mountain has to tell. I’ve mentally made a list of possible ideas, but never was a video about night grooming on that list. What I love about it is the fact that, without dialogue, a simply tale is told of what happens at a resort once the sun goes down and activity appears to stop. Justin Olsen was the man behind the lens and did an awesome job.

Once More Example: Copper
Another quick example (or two) of the “telling the mountain’s story” idea comes from Copper. These videos are some of the best I’ve seen this year as well. The audio is a bit rough and echo-y, but I love the stories.

One More Example: Park City
Released along with their Talisker legal action, I think I would have preferred a more neutral situation to see such great stories, but I’ll take it.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.