I’ll keep this short because I want to leave you time to watch the video, but let me start by backing up a few months to when I interviewed Peter Landsman of Lift Blog.

This is a niche blog about something most of us take for granted, but when I asked him for some stats he turned some heads with this reply:

“I’m a year and a half in with 355 posts to date. Readership is growing and a good day sees a couple thousand unique visitors and a good month 75,000 page views.”

Yes, a year-and-a-half old blog about ski lifts sees thousands of visitors a day (Speaking of which, guess how I heard about the video below? Yep, Lift Blog.)

Given such interest and the enourmous cost of a new high speed quad, I think it makes a ton of sense to invest marketing dollars in that investment.

Like Mt. Bachelor did.

The title says it all: “Cloudchaser | The Story Behind Building a New Lift.”

As I suggested in September, great content can be as simple as taking the thing you want to promote and telling a story about it.

That’s what Mt. Bachelor did and it turned out beautifully.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.