skip to main content

TV / Video
Investing in your biggest investments.

divider image for this post
GREGG
BLANCHARD
       

I’ll keep this short because I want to leave you time to watch the video, but let me start by backing up a few months to when I interviewed Peter Landsman of Lift Blog.

This is a niche blog about something most of us take for granted, but when I asked him for some stats he turned some heads with this reply:

“I’m a year and a half in with 355 posts to date. Readership is growing and a good day sees a couple thousand unique visitors and a good month 75,000 page views.”

Yes, a year-and-a-half old blog about ski lifts sees thousands of visitors a day (Speaking of which, guess how I heard about the video below? Yep, Lift Blog.)

Given such interest and the enourmous cost of a new high speed quad, I think it makes a ton of sense to invest marketing dollars in that investment.

Like Mt. Bachelor did.

The title says it all: “Cloudchaser | The Story Behind Building a New Lift.”

As I suggested in September, great content can be as simple as taking the thing you want to promote and telling a story about it.

That’s what Mt. Bachelor did and it turned out beautifully.


--
Thoughts? Ideas? Feedback? Comments are old-school, click here to grab a 15 minute slot on my calendar and let's chat.

Get the weekly digest.

New stories, ideas, and jobs delivered to your inbox every Friday morning.

Take the 2018 ski resort social media marketing survey→