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Summer
The power of products that are as cool to see as they are to do.

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GREGG
BLANCHARD
       

As you may have noticed in recent weeks, summer products and marketing and experiences are on the brain.

As you may have noticed in recent years, visual products and marketing and experience are on the brain. As I’ve said a few times, we live in a very unique time of human motivation.

“Because what they’re saying is sharing photos is NOT just something people do along the way, sharing photos is the REASON people are doing things. The HOPE of being able to share a cool photo is the REASON they got off the couch and pulled out their credit card in the first place.”

When you mix those things together, it’s probably no surprise that this product below caught my eye.

Take a look at this copy…screenshot of sunset gondola ride website

…and ask yourself a simple question: what percentage of people who take these gondola rides will take (and likely share) at least one picture along the way?

The answer is likely pretty dang close to 100%.

Human motivation, user generated content, friend-to-friend marketing all baked in because the product isn’t just design to feel cool, it’s designed to look cool.


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