skip to main content

Email Marketing
I love Boyne’s simple Zoom Room follow up email.

divider image for this post

Last Thursday at 11:08am MT I got this email with the 2018/19 version of one of my favorite lodging offers: Zoom Rooms.

Now, you may be asking yourself:

“Why did Gregg say the exact minute he got the email? What difference does that make?”

A fair question indeed.

The reason I mention that time is because of the email I received at 2:49PM: just 2 hours and 41 minutes later.

I want you to look closely at that offer and ask yourself which element in the copy or image is the easiest for human beings – humans that are exposed to thousands of pieces of marketing each day – to ignore?

The answer? We’d probably all agree it’s:

But hurry, limited availability.

We’ve seen some variation of this claim thousands and thousands of times. As such, it sometimes becomes meaningless as a tool to inject urgency into your message.

That is, well, until it’s true.

Simple, Smart
I love this move from Boyne to not just say when the deal is available, but when it’s sold out.

It’s a nice combination of social proof and transparency that helps future messages by Boyne be taken just a bit more seriously by their audiences.

As much as I love Zoom Rooms, I love this follow up email even more.

Get the weekly digest.

New stories, ideas, and jobs delivered to your inbox every Friday morning.

Take the 2018 ski resort social media marketing survey→