In the early days of the pandemic, a handful of clever resorts jumped on the fact that everyone was having Zoom calls with nothing but their dirty laundry or empty walls behind them.
As a result, they offered free Zoom background downloads.
Want to bring Waterville Valley to your home office? We've made backgrounds specifically designed to work with Zoom Room Meetings for your next conference call. We'll be uploading new photos regularly. https://t.co/hUijXmFuxG pic.twitter.com/JJ9tIuvbKP
— Waterville Valley Resort (@waterville) March 31, 2020
Winter, Spring, Summer or Fall.. download our new wallpapers and we'll be there. On your home computer, or in the background of your conference call. #WallpaperWednesday
— Snowbasin Resort (@SnowbasinResort) April 1, 2020
Represent Silver Mountain while working from home by using one of these photos as your Zoom Meeting background! Here's how:
1. Save Photo
2. Select "Choose Virtual Background" and click "+" and "Add Image"
3. Locate the saved image in your photos
Have a great week! pic.twitter.com/FdSPztnaCS
— Silver Mountain (@SilverMtnResort) April 6, 2020
Zoom backgrounds for your next virtual après.
Enjoy this collection of downloadable photos from Winter Park: https://t.co/Cjrof3scOd
We’d love to see how you’re using them, so be sure to tag us if you do! #WinterParkResort pic.twitter.com/lrTd5edMCF
— Winter Park Resort (@WinterPark) April 7, 2020
It's Monday, the start of a new week. Looking for a change of scenery for your next Zoom meeting or happy hour? We've got you covered with these dreamy Steamboat backgrounds. https://t.co/N09hispiN1 pic.twitter.com/uZieraHedC
— #SteamboatResort (@skisteamboat) April 13, 2020
We want to bring a little bit of the mountain to you. Click here: https://t.co/GA8glybX83 to find some high resolution shots to download for your phone, desktop or Zoom background! pic.twitter.com/3MRSNDMvtO
— Copper Mountain (@CopperMtn) April 15, 2020
— Crystal Mountain (@CrystalMountain) April 21, 2020
— Schweitzer Mountain (@SchweitzerID) May 1, 2020
In the month of April alone, more than two dozen resorts ran a simple message long these lines. And why not? In most cases it was simply a matter of taking a few already-taken photos, putting them in a blog post, and sharing it with the world.
At the least, you share some great photos. At the best, a bunch of folks are seeing those photos over and over again during work.
But even though Zoom usage has continued to melt the world’s internet bandwidth, resorts – and other brands – have stopped sharing these. In fact, the last one I noticed (there may have been others) was shared NINE MONTHS AGO.
If I were you, I’d share them again.
Heck, at the time you shared those a lot of folks didn’t even know they could change their background. But now they’re pros. Now they’re ready. And now, in my opinion, is an even better time to offer these backgrounds to your audience.
Thoughts? Ideas? Feedback? Comments are old-school, click here to grab a 15 minute slot on my calendar and let's chat.
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