In the early days of the pandemic, a handful of clever resorts jumped on the fact that everyone was having Zoom calls with nothing but their dirty laundry or empty walls behind them.

As a result, they offered free Zoom background downloads.

Want to bring Waterville Valley to your home office? We've made backgrounds specifically designed to work with Zoom Room Meetings for your next conference call. We'll be uploading new photos regularly. https://t.co/hUijXmFuxG pic.twitter.com/JJ9tIuvbKP

— Waterville Valley Resort (@waterville) March 31, 2020

Winter, Spring, Summer or Fall.. download our new wallpapers and we'll be there. On your home computer, or in the background of your conference call. ​#WallpaperWednesday

Link to full-sized versions (1920×1080): https://t.co/G2pRU5VUCM pic.twitter.com/ZjZGWxv9lm

— Snowbasin Resort (@SnowbasinResort) April 1, 2020

https://twitter.com/SolitudeMTN/status/1245830877659033600

Represent Silver Mountain while working from home by using one of these photos as your Zoom Meeting background! Here's how:

1. Save Photo
2. Select "Choose Virtual Background" and click "+" and "Add Image"
3. Locate the saved image in your photos

Have a great week! pic.twitter.com/FdSPztnaCS

— Silver Mountain (@SilverMtnResort) April 6, 2020

Zoom backgrounds for your next virtual après.
Enjoy this collection of downloadable photos from Winter Park: https://t.co/Cjrof3scOd
We’d love to see how you’re using them, so be sure to tag us if you do! #WinterParkResort pic.twitter.com/lrTd5edMCF

— Winter Park Resort (@WinterPark) April 7, 2020

https://twitter.com/FHSresort/status/1249780782870212608

It's Monday, the start of a new week. Looking for a change of scenery for your next Zoom meeting or happy hour? We've got you covered with these dreamy Steamboat backgrounds. https://t.co/N09hispiN1 pic.twitter.com/uZieraHedC

— #SteamboatResort (@skisteamboat) April 13, 2020

We want to bring a little bit of the mountain to you. Click here: https://t.co/GA8glybX83 to find some high resolution shots to download for your phone, desktop or Zoom background! pic.twitter.com/3MRSNDMvtO

— Copper Mountain (@CopperMtn) April 15, 2020

Elevate your Zoom meetings with a Crystal Mountain virtual background. Download yours for free from https://t.co/vsJzZKwUYw pic.twitter.com/pyVCIkKeaO

— Crystal Mountain (@CrystalMountain) April 21, 2020

Here's some #FridayFun for our Schweitzer Fans still working from home. Download your own #Schweitzer Zoom backgrounds here: https://t.co/67acawkrKo

Stay happy/healthy & we look forward to seeing you soon :) #schweitzerlife #zoom @zoom_us pic.twitter.com/Q4ipliB8cx

— Schweitzer (@SchweitzerID) May 1, 2020

In the month of April alone, more than two dozen resorts ran a simple message long these lines. And why not? In most cases it was simply a matter of taking a few already-taken photos, putting them in a blog post, and sharing it with the world.

At the least, you share some great photos. At the best, a bunch of folks are seeing those photos over and over again during work.

But…
But even though Zoom usage has continued to melt the world’s internet bandwidth, resorts – and other brands – have stopped sharing these. In fact, the last one I noticed (there may have been others) was shared NINE MONTHS AGO.

View this post on Instagram

A post shared by Pats Peak (@patspeakskiarea)

If I were you, I’d share them again.

Heck, at the time you shared those a lot of folks didn’t even know they could change their background. But now they’re pros. Now they’re ready. And now, in my opinion, is an even better time to offer these backgrounds to your audience.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.