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YouTube Top 10s Update – May 2011

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Not a whole lot of changes in this month’s YouTube Top 10 lists but along with the changes I thought I’d finally get around to giving the reasons for each list since there are three rather than just the one, definitive ranking like with Facebook and Twitter.

Total Views
Obviously, total views is a big one and shows how much exposure a resort has received by actively creative videos and uploading them to their YouTube channel. What this number doesn’t reflect is how much time and cost went into producing the videos. Remember, this is only YouTube video views and doesn’t count views from a self hosted video system or videos embedded onto a site with the much cleaner Vimeo player. A few changes in the list this month:

  • Mountain Creek (+3, was #13)
  • Whistler/Blackcomb (+1)
  • Aspen/Snowmass (-1)

Views / Video
Anyone could have a million total views if they uploaded 100,000 videos, so clearly there is something to be said for the number of views each video gets. If you are going to put the time and effort into producing the content, it’s nice to know you are getting a return in exposure. The one issue here is that these numbers are delayed. So, for instance, Cataloochee moved up even though they haven’t uploaded a video for months, simply because their viewership increases without new videos being added to their channel. Here are the changes:

  • Snow Valley (+3, was #11)
  • Cataloochee (+2)
  • Whiteface (+2, was #12)
  • Whistler/Blackcomb (-1)
  • Mt Bachelor (-1, now #11)
  • Park City (-5, now #12)

To me, subscribers is a strong measure of the value of each video and your videos as a whole. The stronger the value, the more likely people are to subscribe to your channel. It also shows how many people are going to get a notice in one form or another when you upload a new video, increasing the chances of high views for each video you upload. There weren’t any changes to this list.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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