skip to main content

Social Media
How many resorts have switched to an X icon instead of Twitter?

divider image for this post

I’ve built SlopeFillers around a handful of odd posts and quantifying random tactics or trends or whatever has certainly been on that list.

So as we wrap up 2023, let’s do another round of this by rewinding time a few minutes to when was browsing the online real estate of a big Fortune 500 company whose footer navigation area contained an X icon. And seeing this icon, I once again asked myself:

Hmmm, I wonder how many resorts have done the same thing and chanced their Twitter icons to X?

So, I pulled up the websites of 50 random ski resorts and found out. Here’s how it shook out.

chart showing 52% twitter icon, 24% X icon, and 24% with neither icon

The sample included many independent resorts but also included resorts from Vail, Alterra, Boyne, POWDR, PGRI, Midwest Family Resorts, and MCP. The resorts were spread across 16 different states and came in all different sizes from small hills in New England to major resorts in Colorado. The results, as the chart above indicates, were:

  • 52% had a Twitter icon still
  • 24% had changed to an X icon
  • 24% had neither icon

Of the trends I noticed, Vail and Alterra resort websites haven’t changed any icons, it seems; Boyne and POWDR have changed all of theirs over; PGRI is a mix; and MCP doesn’t really show icons since implementing a new design a year or two ago.

Interestingly,, smaller, independent ski areas were some of the most common places to find X icons in this group.

But the bottom line is this: if changing your icon over to X is on your list of things that you keep meaning to get to but just haven’t gotten around to yet? Don’t sweat it. Heck, I think you’d be fine to take it off your list. If changing is something you want to do (and I don’t think at this point it’s a requirement), just wait until a moment arises where it makes sense – a website redesign, other website updates, a social media audit, etc. – and do it then.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

Get the weekly digest.

New stories, ideas, and jobs delivered to your inbox every Friday morning.