Within the last three weeks tens of millions of families went from the typical days of work and school and sports and homework to something much less than that.

In fact, in a large percentage of those cases the only things left on that list is the first: work. With my daughter’s first year of kindergarten officially in the books, we’re one of those.

In other words, the only thing standing between our family (and many others) and exploring coast-to-coast during the summer months is my job.

Work With Them
I’ve written about this before – a few times actually – but now that I’m living the realities of vacationing in/around school breaks, it comes up over and over again. Mix in the fact more and more employees are able to work remotely and/or from home, and I think you’ll see why this tweet I saw the other day tickled my fancy.

Decided to base the "Designing with @tailwindcss" course around building a single application. Lots of cool little details in here that will make for great course content pic.twitter.com/9SsxKP4ADJ

— Steve Schoger (@steveschoger) June 7, 2019

Steve Schoger is a designer. This is a mockup of a service called “Workcation” is fictitious and he’s only using it to illustrate some topics in a course he’s working on. But you can see exactly what Steve is thinking as he does:

• Lots of people have flexibility about where they work
• Lots of hotels/resorts have rooms they want to fill
• Lets connect those dots

He even mocked up a landing page telling this story :)

Here's the landing page for this glorious service. Sorta wishing this was a real service pic.twitter.com/M6N13VGURp

— Steve Schoger (@steveschoger) June 7, 2019

The wheels turning yet?

Just Do It
Sometimes the best way to learn something is often to simply try doing it. And I 100% believe that’s the point we’re at as an industry right now with this concept.

Someone somewhere needs to create a package that combines:

• Hotel room
• Free wifi
• Daytime activities (for the kids)
• Evening activities (for everyone)

And then ship it. Get it out there. Send some traffic to it. Feature it on your homepage and in an email campaign and on social. Just…try it…and see what happens.

Not all campaigns work, so worst case scenario it’s another one of those. But best case? You’ve got a shiny new way to fill midweek rooms.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.