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Think You Know Why SlopeFillers Succeeded? On May 14th You’ll Find Out Why You’re Wrong.

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Throughout the nearly 1,000 posts on SlopeFillers I’ve sprinkled occasional bits of insight into why SlopeFillers worked. Why it succeeded. Why it didn’t just fade into the rest of the noise produced by the web.

Like most stories there was a little luck involved, but everything was very intentional. Very deliberate.

Every once in a while I’ll get someone who thinks they’ve got me (and SlopeFillers) all figured out. Yet, time and time again, it makes me chuckle how far off they are.

Though, more than just being off, it’s a matter of not getting at the principles behind the action. Their explanation for why SlopeFillers worked is like saying dough turned into bread because you put it in the oven.

While technically true, it doesn’t explain what really went into the transformation. Same thing with SlopeFillers.

Along this journey I’ve looked for a time or an opportunity to bring everything together – “connect the dots” as I say – and tell the full story of SlopeFillers and the simple principles I combined to create a successful project.

Finally, I found the right time.

Wednesday, May 14, 2014
I’ve really enjoyed the chance to participate in, and moderate, a handful of panels this year. It’s good practice for my mouth that usually hangs awkwardly open and silent while I put most of my thoughts into writing.

So when I saw I’d likely have a session to myself at this year’s Destination Summit, I figured the best topic would be the one that got me to this point: SlopeFillers.

Thus, on Wednesday, May 14, 2014, at the Curtis Hotel in downtown Denver, I will share my simple, yet mostly secret, recipe for SlopeFillers success. And, more importantly, how it can be applied to any project…especially at resorts.

Not Coming?
If you’re not coming to Destination Summit…well…you should. Some people think it’s just a user group, but by my count 2 of the 10 sessions I’ve had a hand in planning carry any semblance of a user group. It was by far my favorite conference last year partly because of the real, hands-on value it provided.

But if you can’t come, I’ll do my best to record the session in some shape or form. I can’t guarantee that, I’ll be a little preoccupied with the presentation, but you have my word that I’ll try.

If you can come, I’d love to have you in that session and to hear your thoughts after it’s over.

Sorry, Carry On
So, sorry to interrupt normally programming with this announcement, but [if you couldn’t tell] I’m really excited for this chance to tell the marketing story of the marketing blog that has been such a fun part of the last four years of my life.

Hope to see you there.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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