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Why I Post Every Day on SlopeFillers and Why That May Be Changing…

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Tuesday’s post marked the 750th such publication on SlopeFillers.

I’ve said this before, but I never thought I’d see this day. Close to burnout in 2011, Corey Ryan and Ryan Solutions’ support was perfectly timed. Now, with over 315,000 words under my blogging belt, I feel I can attribute much of the success to one, simple principle.

Posting every single day.

There were many other factors at play, but writing every day helped me develop a habit of critical thinking and creativity while simultaneously creating daily visiting habits in readers.

Along those three years of posting (officially, the 3-year mark is on Monday), there were at least a half dozen times where, frustrated, I came home and told my wife, “that’s it, I’m done posting every day…I’ve gotta figure something else out, I just can’t keep this up…”

If that wasn’t enough, for a while a favorite topic on writing blogs was exactly why you shouldn’t post every day.

Yet, here we are.

Why? Because, in many ways, it was about me. I wanted to learn. I wanted to become a better marketer and writer. And heaven knows I needed the practice.

Some of my favorite posts came because, when my back was against the wall, I was forced to create a topic when no topic was there. That’s become one of the most valuable skills I have: to create ideas at the exact point I’m out of ideas.

But that was then.

So why am I rambling on like this? Well, a few things are going to change going forward. No top-to-bottom overhaul, mind you, but some tweaks that I really feel will help increase the value you get from the site going forward.

And at the core is the possibility I won’t be writing every day anymore, but, like the climax of a movie on TV, you’ll have to wait until tomorrow to find out the full details.

See you then.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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