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Incrementally Awesome: Five Tweaks to Note on Whistler’s Incredible New Website

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GREGG
BLANCHARD
   

A couple months ago Whistler/Blackcomb launched a brand new website. And boy howdy is it a beaut’.

But beyond the aesthetics are a handful a small, simple tweaks that right off the bad drew me in and influenced my browsing behavior in ways I hadn’t experienced before.

Here are five of these changes.

#1) Major Summer/Winter Crossover Promotion
The home page for summer and winter feature a series of beautifully designed cards (which I’ll talk about more in the next point), but toward the bottom of each one is a card for the opposite season as significant as any relevant to the season at hand. I love this emphasis on using one time of year to plant seeds for the other.

wb-sum

wb-winter

#2) Experiences
Those cards I mentioned aren’t just selling products or deals or nice views, they’re selling experiences. Each with a “call to do” like “ride…”, “explore…”, etc.

wb-experiences

#3) A Reason to Opt-In
How could I not mention this one as it’s something I’ve written about before, but Whistler took their something that carries very little value alone – a newsletter – and supercharged it with what you get, when you get it, and how often it comes.

wb-footer

#4) Click-Saving Lodging Search
It’s crazy how simple this is but, at the same time, how it jumped out at me when I used it. The instant you click a date for the first field…

wb-cal1

…that calendar is closed and the second pops up with the default date as one day in the future.

wb-cal2

So small, but also incredibly rare and surprisingly helpful.

#5) Simple Nav
Despite the site being comprehensive, they’ve also simplified that top nav down to just three options based on actions and guest types: Explore, Plan, and Events.

wb-topnav

Incredible design but also amazingly well thought out with an impressive attention to detail.

Huge props to everyone involved in this redesign. Great work.


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