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PR
Speaking of Being First, Whistler Just Pulled One and This is What Happened

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GREGG
BLANCHARD
   

Last week I wrote a series of posts about being first.

Aside from the direct benefit that comes from catering to the people who align with that specific piece of innovation, I suggested that a huge PR benefit could come as well.

Little did I know that the Friday before Whistler/Blackcomb announced a resort-wide policy that doesn’t allow smoking…anywhere…ever. As far as I know, they’re the first.

The Results
And, so being, let’s do a quick recap of what happened once they did starting with Twitter.

Some highlights of the 400+ tweets (so far) include:

As expected there were people who were for it…

…and those who weren’t.

But as we’ve seen so before, it got people’s attention.

Limited Supply
After a few more resorts follow suit the PR value of doing so will quickly go to near zero.

But for those that take step likes this into an information age where even good intentions can turn into nightmares, the risk has earned a reward.

Well played, Whistler/Blackcomb, well played.


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