I’ll let you off the hook tomorrow, but today I want to see if there are a few ideas I can spark specifically relating to something that came out of The Meeting at Aspen earlier this year.

On the video above, ski to 59:00 and watch for a few minutes, paying close attention to what the panelist says about “owning” certain words.

Are you going to own extreme? Family friendly? Powder? Grassroots? According to the Scott Mellin you can only own a couple, so choose wisely.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.