I’ll let you off the hook tomorrow, but today I want to see if there are a few ideas I can spark specifically relating to something that came out of The Meeting at Aspen earlier this year.
On the video above, ski to 59:00 and watch for a few minutes, paying close attention to what the panelist says about “owning” certain words.
Are you going to own extreme? Family friendly? Powder? Grassroots? According to the Scott Mellin you can only own a couple, so choose wisely.
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