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Social Media
What the New Facebook Page Means for Ski Resorts

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You may have noticed that Facebook pages, one by one, are changing over to a new format that closely mirrors the layout and feel of the new Facebook profile that was released a few months ago. While there are new features, this type of change always brings a learning curve and a period of frustration where you can’t do things you were accustomed to doing with the old version. I’m right there with you, and until I have a chance to really get a firm grasp on how to take full advantage of these and other new features and changes, I’m going to let people that are much more talented than I do the talking.

Social Media Today
Inside Scoop of Facebook Pages, Big Opportunities for Businesses

Suzanne Vara wrote up an awesome summary, complete with screenshots, of the changes and what they mean for businesses. Doesn’t take long to read and is a great way to get up to speed on the changes.

PC World
How to Use Facebook Places

Facebook places isn’t new, it launched in August 2010, but not a lot of resorts are using this feature. Places let your fans check in when they visit your resort, much like with Foursquare. Park City Mountain Resort is already closing in on 2,000 checkins, Whistler’s got 1400. PC World gave a quick rundown on how to claim your place (it’s toward the bottom):

Any other good resources out there that you are using to get up to speed?

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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