Who in their right mind goes to Helsinki in the middle of winter? That question, and a certain level of embracing who they are and being confident in that position, sparked a really clever campaign I think we can definitely learn from.

It requires that they know what they are in the market and, more importantly, embrace that position.

Click here for the post/video that talks more about this video (and why there will be more like it).

More videos coming soon. Follow here or on YouTube:
http://youtube.com/c/slopefillers

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.