Who in their right mind goes to Helsinki in the middle of winter? That question, and a certain level of embracing who they are and being confident in that position, sparked a really clever campaign I think we can definitely learn from.

It requires that they know what they are in the market and, more importantly, embrace that position.

Click here for the post/video that talks more about this video (and why there will be more like it).

More videos coming soon. Follow here or on YouTube:
http://youtube.com/c/slopefillers

--
Thoughts? Ideas? Feedback? Comments are old-school, click here to grab a 15 minute slot on my calendar and let's chat.