I’m writing this blog post from 32,002 feet as Delta Flight 210 crosses the Mississippi River on the way home from another quick trip to Inntopia HQ.
When I’m on a plane, I stare out windows, I think deep thoughts, I get big ideas, I give my imagination a long leash.
That’s what I’m doing now and, well, I’m gonna document it, because the wheels have kicked into high gear as I’ve pondered on this photo.
A beautiful sign with Bromley-red siding behind, in my minds eye I started to play with this a bit.
Next, in that same color and texture of lettering but a much smaller size, I went into the shop and asked them to make four more blocks of letters that read:
Yes, those are the same nav elements on Bromley’s website. See where I’m going with this?
Can’t Stop, Won’t Stop
Here’s where you could take this a few directions, but I’ll take it in a simple one. Because what I’d do next is ask that shop to make a big assortment of larger letters and turn the rest of that wall into a marquee sign.
And…voila…your website exists in real life :)
Do you let people walk by and grab those brochures? Maybe.
Do you saw off the wall at the edge of the headline so your actual mountain in the background is the visual? Maybe.
Do you create a place where people can came and take selfies in front of the wall? Maybe.
As you can see, this idea could go anywhere.
But its an idea. An idea where you take your website – a thing that has only existed in bits and pixels – and make it a real, physical thing. Make it a part of your base area. Make the webcam not a page on your site, but the thing that brings it to life.
Make it something people don’t just click on, make it something they can see or experience when they visit.
Maybe it wouldn’t work, maybe it would fail miserably, maybe I should stop staring out windows on flights and actually get some real work done. But with the right tech and execution and people? Maybe, just maybe, you could pull it off.
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