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As more resorts require (or encourage) masks, here’s how they’re doing it.

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Wearing a mask, to put it lightly, has become a hot topic.

And like all hot topics, resorts want to be thoughtful about their messages as they wade into these sorts of discussions.

Hoping to provide other resorts with a little inspiration, I thought I’d round up a few I’ve noticed this week.

Sundance is one of the only resorts I’ve seen that is requiring guests to wear masks without a local mandate. I haven’t seen the official update from the resort, but Chad (the GM) tweeted out a photo of their signage.

Snowbasin’s language is really clean and highlights the “where consistent social distancing of at least six feet is not always possible” point. Never hurts to include a pup in your photo as well.

Seven Springs
With local requirements, Seven Springs is requiring masks. They’ve done things things I really like. First, the hero image on the homepage is someone wearing a mask. They’ve also added a link to their “Clean And Safe” page in the top nav. And on that page? Their “Masks are Required” policy is right up top.

Red River
Red River is another with a few minor exceptions. They’ve kept their Coronavirus Update page going and have added policies there. The gist is spelled out as follows.

Unless a healthcare provider instructs otherwise, all individuals shall wear a mask or multilayer cloth face covering in public settings except when eating, drinking, or swimming. Red River Ski & Summer Area will require all guests on our premises and in our buildings to wear an appropriate mask or face covering. Individuals and businesses can now face fines for being in violation of this mandate. While you may not agree with this requirement, we kindly ask all guests visiting Red River Ski & Summer Area to respect and help us comply with this requirement.

They are also tweeting a link to this page as it’s updated.

Being another New Mexico resort, Taos has put a quick summary of the language in tweets with the reminder that they’ll have a mask for you if needed.

Blue Mountain
A little humor can help brooch the subject and make a request without feeling quite as heavy handed.

I’ve seen this message crop up a few times where wearing a mask is put in the context of skiing next winter. “If you want this, do that.” Response seems to be decent to these so far.

Jay Peak
Steve tweeted out this bit of signage that’s a nice combination of clear and firm, without taking themselves too seriously.

In a recent thread about summer activities, Keystone spelled out their basic mask policy. It’s a small thing, but I like the upbeat “bring your favorite” language. Softened this one a bit.

I like the angle on this one as Breck puts a mask in the same list of “don’t leave home without it” items. Simple and smart.

That’s all I’ve got for now. If you see others you like, send ’em along. I’d love to see.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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