Wearing a mask, to put it lightly, has become a hot topic.
And like all hot topics, resorts want to be thoughtful about their messages as they wade into these sorts of discussions.
Hoping to provide other resorts with a little inspiration, I thought I’d round up a few I’ve noticed this week.
Sundance is one of the only resorts I’ve seen that is requiring guests to wear masks without a local mandate. I haven’t seen the official update from the resort, but Chad (the GM) tweeted out a photo of their signage.
Effective today we are kindly asking all guests visiting @SundanceResort to join our staff in wearing face coverings to slow the spread of COVID-19. Thanks in advance for your support. pic.twitter.com/ASij4iAP1j
— Chad Linebaugh (@sundanceGMchad) July 15, 2020
Snowbasin’s language is really clean and highlights the “where consistent social distancing of at least six feet is not always possible” point. Never hurts to include a pup in your photo as well.
View this post on Instagram
We are committed to limiting the spread of COVID-19 to provide a healthy environment to recreate while protecting our employees, guests and mountain community. To proactively reinforce this commitment, face coverings will be required in public areas where consistent social distancing of at least six feet is not always possible, beginning Saturday. Link in bio.
With local requirements, Seven Springs is requiring masks. They’ve done things things I really like. First, the hero image on the homepage is someone wearing a mask. They’ve also added a link to their “Clean And Safe” page in the top nav. And on that page? Their “Masks are Required” policy is right up top.
Red River is another with a few minor exceptions. They’ve kept their Coronavirus Update page going and have added policies there. The gist is spelled out as follows.
Unless a healthcare provider instructs otherwise, all individuals shall wear a mask or multilayer cloth face covering in public settings except when eating, drinking, or swimming. Red River Ski & Summer Area will require all guests on our premises and in our buildings to wear an appropriate mask or face covering. Individuals and businesses can now face fines for being in violation of this mandate. While you may not agree with this requirement, we kindly ask all guests visiting Red River Ski & Summer Area to respect and help us comply with this requirement.
They are also tweeting a link to this page as it’s updated.
— Red River Ski & Summer Area (@RedRiverSkiArea) July 3, 2020
Being another New Mexico resort, Taos has put a quick summary of the language in tweets with the reminder that they’ll have a mask for you if needed.
Based on yesterday's Executive Order by the State of New Mexico, face coverings are required in all public areas in Taos Ski Valley. If you forget your mask, our staff will gladly provide you with one so that you are able to make the most of your time in our outdoor environment. pic.twitter.com/8EU9XGgPKM
— Taos Ski Valley (@TaosSkiValley) July 2, 2020
A little humor can help brooch the subject and make a request without feeling quite as heavy handed.
We tried to get creative but it turns out there is only one right way to wear your mask. Thank you for making sure it covers both your nose and your mouth. Don’t forget that you can purchase a reusable cotton make from our Blue Mountain retail stores. pic.twitter.com/9LQe3GM06h
— Blue Mountain Resort (@BlueMtnResort) July 13, 2020
I’ve seen this message crop up a few times where wearing a mask is put in the context of skiing next winter. “If you want this, do that.” Response seems to be decent to these so far.
If you want to ski this winter, wear a mask and encourage your friends to do the same. The generally positive northeastern state trends must continue! #skitheeast #masktheeast 💪 https://t.co/9wT7lxgMZl
— Magic Mountain (@SkiMagicVT) July 12, 2020
Steve tweeted out this bit of signage that’s a nice combination of clear and firm, without taking themselves too seriously.
In a recent thread about summer activities, Keystone spelled out their basic mask policy. It’s a small thing, but I like the upbeat “bring your favorite” language. Softened this one a bit.
☀️ We require face coverings in certain areas including lines, when loading and riding our gondolas, and in indoor resort facilities. Bring your favorite reusable mask from home!
☀️ All transactions are cashless.
— Keystone Resort (@KeystoneMtn) July 10, 2020
I like the angle on this one as Breck puts a mask in the same list of “don’t leave home without it” items. Simple and smart.
Mask, phone, keys, wallet, pocket snack ☑️ Our opening is around the corner, don't forget the the essentials before heading out! Click the link below to learn more about the precautions we are taking to ensure you have a safe and enjoyable visit in Breck. https://t.co/We8pQfnat2 pic.twitter.com/HxCLW4Meia
— Breckenridge Resort (@breckenridgemtn) June 30, 2020
That’s all I’ve got for now. If you see others you like, send ’em along. I’d love to see.
Thoughts? Ideas? Feedback? Comments are old-school, click here to grab a slot on Gregg's calendar and let's chat.
New stories, ideas, and jobs delivered to your inbox every Friday morning.