Waterville’s Themed Website Makes Content Fit the Tone
Gregg Blanchard /
Part of the trick with resort website design is developing a layout and template that fits winter skiing and riding, summer activities and events, as well as a half dozen other areas your marketing team might promote like terrain parks, weddings, golf, leaf peepers, etc. This is why I love what Joe Myers did with Waterville’s website design last fall. Using color, the site’s main content areas are given an appropriate tone. Here are a few examples:
Winter
Summer
Fall
Terrain Parks
Conference Center
When Waterville needed to create a new template for weddings, Joe said on Twitter that:
“Colors worked out nicely. And ultimately, the production took no time at all the way we set up those templates.”
I think you’ll agree that the final product is very sharp.
There are a few ways to give each area of your site a theme or tone – main hero images, large background images, etc. – but I think this use of color pulls it off better than any resort site I’ve seen.