Part of the trick with resort website design is developing a layout and template that fits winter skiing and riding, summer activities and events, as well as a half dozen other areas your marketing team might promote like terrain parks, weddings, golf, leaf peepers, etc. This is why I love what Joe Myers did with Waterville’s website design last fall. Using color, the site’s main content areas are given an appropriate tone. Here are a few examples:

Winter

Summer

Fall

Terrain Parks

Conference Center

When Waterville needed to create a new template for weddings, Joe said on Twitter that:

“Colors worked out nicely. And ultimately, the production took no time at all the way we set up those templates.”

I think you’ll agree that the final product is very sharp.

There are a few ways to give each area of your site a theme or tone – main hero images, large background images, etc. – but I think this use of color pulls it off better than any resort site I’ve seen.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.