YouTube optimization is one of the low-hanging fruits of video marketing. For most, a “set it [create it] and forget it” pattern seems to be the norm. Spend half a day creating an awesome video, share it to social networks, and move on to your next piece of cinematic genius.

Yet, with a few simple elements of YouTube optimization, you can reap serious benefits down the road as you consistently get a few more views each day that you would have otherwise.

Expectations
I’m not talking about 100,000 views at the drop of a hat, I’m talking about going from 500 views after a month to 1,500 or 2,500 views after a month. Not 100x, but 3-5x as many views is not that unlikely.

The video above outlines some of those simple factors that influence how your video ranks. Alone, one ranking trigger won’t make a huge difference, but if you apply a handful of tactics with every video that you release, I think you’ll be pleasantly surprised with the results.

Looking for more on this idea of YouTube Optimization? Here are an article I’d recommend:
http://blog.hubspot.com/blog/tabid/6307/bid/4826/SEO-for-YouTube-How-to-Search-Optimize-Video-for-B2B-Marketing.aspx

And another video:

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.