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Social Media
Want Free Advertising on Your Resort’s Facebook Fan Page?

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GREGG
BLANCHARD
   

As great as Facebook is, they don’t give you a lot of real estate to work with. If you really want control over the main body of the page, you’ve gotta whip up a dandy of a tab and then use some clever means to get your fans there. The thing I love about Copper Mountain’s page, is that they use their profile image to the fullest.

Don’t get me wrong, I love a pic that has a clean version of your logo overlaid on a sweet powder shot, but when you’ve got a fun offer to share, that profile image can be used to serve other purposes. In a way, this is like giving yourself a big block of free advertising space in the upper left hand corner of your page. Here are a few of Copper’s recent profile images:

   

Pretty simple: logo, eye-grabbing color, offer.

Gregg’s Random Idea: I don’t think you’d even need to use your entire profile pic as the offer to make it work. Remember, you’ve got an area 180 pixels wide and 540 pixels high to work with for the new page layout. If you want the sweet powder shot AND an offer, create one image that looks like two with a picture going down to pixel 350, a 20 pixel gap, and then your offer in the remaining 170 pixels.


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