I’ve lost automated access to most public social content over the years, so this post won’t have the usual automated setup of “top posts from ___” lists of years past, but I did want to share a trend.

That trend is NEOWISE.

A comet that’s awesome, but tough to see with the naked eye. A comet that’s better viewed at a ski resort in the mountains than from your backyard or balcony in town. A comet that, with access to a really slow shutter speed, quickly goes from a blip in the sky to a beautiful photo.

Take (and Share) a Photo
So it’s little wonder why resorts – with their dark skies and photographers – are getting some really solid engagement when they share photos of the comet. Photos like these.

https://twitter.com/RedRiverSkiArea/status/1282690683342594048

We have a visitor from beyond our solar system! Comet NEOWISE has been lighting up our morning skies. We thought it'd be a great idea to get a photo as it was rising above the Sangre de Cristo Mountains. It only made sense to include the iconic Rio Grande Gorge Bridge too. pic.twitter.com/swpeKYlW8P

— Taos Ski Valley (@TaosSkiValley) July 10, 2020

https://twitter.com/CopperMtn/status/1285972979906564096

How was everyone's #weekend?
Anyone get outside and see the #comet #Neowise?
Here's a cool shot of the comet over Schweitzer, with lights from #SkyHouse and @VisitSandpoint :)#schweitzerlife @visitidaho pic.twitter.com/ECzxqCkApC

— Schweitzer (@SchweitzerID) July 20, 2020

https://twitter.com/eldoramtnresort/status/1286020900672999424

https://twitter.com/AspenSnowmass/status/1284969903703953408

https://twitter.com/AspenSnowmass/status/1285591356614815750

https://twitter.com/Manningpark/status/1284896199380742145

Did you catch a glimpse of the NEOWISE comet? pic.twitter.com/vct9bfSEJ6

— Sunshine Village (@SunshineVillage) July 18, 2020

https://twitter.com/Northstar_CA/status/1285319382973980681

https://twitter.com/jhski/status/1284239955410120705

A once every 6,800 years kind of photo. The comet NEOWISE rising at dawn above the Sun Valley Barn.

Photo Cred: Instagram @travisdamick pic.twitter.com/bIH7WbjYAy

— Sun Valley Resort (@sunvalley) July 17, 2020

https://twitter.com/Deer_Valley/status/1283918023670153216

Catch a speeding ball of gassy, dusty plasma. Put it in your pocket and never let it fade away.

Get a glimpse of NEOWISE before it's gone for another 6,800 years. Look northwest below the Big Dipper just after sunset. #ThankfulThursday

*Courtesy of Illusive Minds Media pic.twitter.com/0h5kQUTNJk

— Jay Peak Resort (@jaypeakresort) July 16, 2020

https://twitter.com/Arapahoe_Basin/status/1283114852907495424

Notice the engagement rates on those? Pretty dang solid for Twitter these days, or any days.

Get out there, it’s not too late.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.