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Visit Park City Shrinks the Globe with Clever, Targeted New TV Spots

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Visit Park City just released their new line-up of TV spots. Each has the same intro, but a small change at the end allows each to be tailored the market in which they’ll be viewed.

Starting with a simple question, “Where were you this morning?” The messages seems to shrink the globe a bit by showing people from various parts of the country who woke up in one place and wrapped up the day skiing, skating, shopping, tubing, and dining in Park City.

Simultaneously showcasing the Park City experience but also planting that seed in viewers’ mind that “later today I could be doing the same thing”, I love how these videos make the message inspiring, relevant, and, most importantly, realistic.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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