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Content Marketing
And the award for Most Clever Valentine’s Content goes to…Deer Valley.

divider image for this post
GREGG
BLANCHARD
       

So, yeah, that’s not an actual award.

But it should be.

And if it were, the winner (at least based on the judging from this committee of one) would be the one, the only, Deer Valley.

Here’s the Thing
There are a ton of really smart Valentine’s Day promotions and messages that run each winter or just this winter. Among the 2020 list are things like:

I love each of these for so many reasons. And if the category for this arbitrary not-actually-an-award were revenue or storytelling or traditions then, yeah, they’d be in the running.

But the theme I was looking for was that perfect combination of creativity and content. And living at that intersection was this series of images from Deer Valley.

So what exactly are we looking at here? This, my dear friends, is the result of infrared photography captured by Ryan Berg.

Pretty clever, no?

Awesome content, no?

You’d have to imagine that someone saw Ryan’s original series…

…and instead of just thinking that the pink trees were nifty, saw a perfect opportunity for them to work at a resort on a certain day in February.

Such a great little campaign.

Kudos to Ryan and the Deer Valley team for pulling it off.


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