I’m going to write about something today that is almost certainly going to be wrong, but I’m going to do it for one, simple reason: reactions.
Reactions, first, in the sense that I hope this starts a discussion. I’ve talked to dozens of you about this before, but I think a centralized discussion will be both enlightening and useful.
Reactions, second, in that a lot of the major resort marketing right now is just that: a reaction to what Vail does. I’m wondering if putting our heads together can give us a better idea of their trajectory (at at least potential trajectories) so major marketing pushes can be more proactive and less reactive.
My Bold Prediction
Let’s get to it. When I look at what VR acquisitions I’ve witnessed somewhat first hand, I see a few common things even between Perisher and the midwest areas. For example:
My guess is based on very limited knowledge of the area and the assumption that recent acquisitions were actually, you know, successful business decisions. So, what will they acquire next?
Nashoba Valley Ski Area in Westford, MA.
Am I right? I’m almost surely not, but that’s not the point.
The point, instead, is to imagine what you would do if you run a resort in that area if Vail were to acquire Nashoba.
Would you try new products? Would you look for partnerships? Would you have to change your pricing strategy? Or would it be something else entirely?
And would any of that be good to do now anyway?
I’m really interested to hear yours and, more importantly, the WHY behind your wager. Use the comments below to share your perspective.
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