I’ve talked a few times about the value of snowmaking as a marketing tool.

Typically that’s something we think about in the context of fall when resorts can show their commitment to opening early and riding the wave of anticipation that crests each fall.

This year, however, a few resorts are playing the same card on the opposite end of the season.

Spring Snowmaking

With some cold temps in New England, Killington fired up the guns…

Ingredients for some marvelous March snowmaking: water and air.

Our snowmakers haven't stopped yet, and neither should you. Pick up your Spring Pass to unlock the longest season in the east, which still has 2 months to go.https://t.co/1YkXt6KFt9#killington #beast365 pic.twitter.com/0sLqVzJvN6

— Killington Resort (@KillingtonMtn) March 23, 2022

Loon did the same.

Snowmaking is fired up about spring skiing. The Tuesday night team is going top to bottom. pic.twitter.com/Fq1HuQiffj

— Loon Mountain Resort (@loonmtn) March 23, 2022

As did Sunday River.

Our commitment to snow is hard to compete with. Come and enjoy it now using next year's season pass. https://t.co/LjiejxKf34 pic.twitter.com/nTvpVrq71x

— Sunday River (@sundayriver) March 23, 2022

Skiers are used to seeing pictures of pond skims and short sleeves, not snowmakers blasting a fresh layer of white on their favorite slopes.

That contrast tells a beautiful story.

One-Two

That one-two punch of, first, extending the season a little more but, second, proving to your skiers how serious you take your operating season is awesome.

Kudos to Killington, Loon, and Sunday River for getting after it and unlocking an extra marketing boost from their snowmaking operations that I honestly didn’t think was there.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.