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Unlocking snowmaking’s second round of marketing potential.

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I’ve talked a few times about the value of snowmaking as a marketing tool.

Typically that’s something we think about in the context of fall when resorts can show their commitment to opening early and riding the wave of anticipation that crests each fall.

This year, however, a few resorts are playing the same card on the opposite end of the season.

Spring Snowmaking

With some cold temps in New England, Killington fired up the guns…

Loon did the same.

As did Sunday River.

Skiers are used to seeing pictures of pond skims and short sleeves, not snowmakers blasting a fresh layer of white on their favorite slopes.

That contrast tells a beautiful story.


That one-two punch of, first, extending the season a little more but, second, proving to your skiers how serious you take your operating season is awesome.

Kudos to Killington, Loon, and Sunday River for getting after it and unlocking an extra marketing boost from their snowmaking operations that I honestly didn’t think was there.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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