TwoTwo Tuesdays: The Pulse of Resort Marketing Tactics…and Why
Gregg Blanchard /
I want to give something a try. And while I’m at it, I gave it a weird name and made a ridiculous header image.
The idea is this. Every two Tuesdays I’ll ask two questions. One will be only take a simple, one-word answer (like “Are TwoTwo Tuesdays a terrible idea?”). The second will be a “why/why not” follow up. All responses will be anonymous. No need for secrets, just reasons for using or avoiding certain tactics.
Every other Tuesday I’ll do two things: report the findings of the last TwoTwo questions and post the next set of queries.
Round 1: Instagram
So, let’s get this show on the road and see how it goes with a super-fancy Google Drive form to find out why resorts are/aren’t using Instagram. This one is a social-media focused question, but if you’ll look below the form, you’ll see the other ideas I’ve had cover quite a few bases.
PS – This is my early list of future questions. Let me know if one sounds more intriguing than the others.
- Does your resort us an app, mobile site, or both?
- Does your resort do any print advertising?
- Will you be expanding, shrinking, or keeping your marketing team as-is next season?
- Do you list your resort’s lodging on OTAs like Trevlocity, Hotels.com, etc.?
- Does your ski area have/use a specific hashtag?
- Is growing your resort’s email list a priority?
- What’s more important to you, watching ADR or RevPAR?
- Does your resort sponsor athletes?
- Is any of the marketing communication to your guests automated?