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TwoTwo Tuesdays: The Pulse of Resort Marketing Tactics…and Why

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I want to give something a try. And while I’m at it, I gave it a weird name and made a ridiculous header image.

The idea is this. Every two Tuesdays I’ll ask two questions. One will be only take a simple, one-word answer (like “Are TwoTwo Tuesdays a terrible idea?”). The second will be a “why/why not” follow up. All responses will be anonymous. No need for secrets, just reasons for using or avoiding certain tactics.

Every other Tuesday I’ll do two things: report the findings of the last TwoTwo questions and post the next set of queries.

Round 1: Instagram
So, let’s get this show on the road and see how it goes with a super-fancy Google Drive form to find out why resorts are/aren’t using Instagram. This one is a social-media focused question, but if you’ll look below the form, you’ll see the other ideas I’ve had cover quite a few bases.

PS – This is my early list of future questions. Let me know if one sounds more intriguing than the others.

  • Does your resort us an app, mobile site, or both?
  • Does your resort do any print advertising?
  • Will you be expanding, shrinking, or keeping your marketing team as-is next season?
  • Do you list your resort’s lodging on OTAs like Trevlocity,, etc.?
  • Does your ski area have/use a specific hashtag?
  • Is growing your resort’s email list a priority?
  • What’s more important to you, watching ADR or RevPAR?
  • Does your resort sponsor athletes?
  • Is any of the marketing communication to your guests automated?

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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