Just before the pandemic hit I was starting to find my groove with video. My last upload was March 4, just a few weeks before I started spending my days building out the website for Goggles for Docs and being schooled on hand washing.
I believed in video the and I believe in video now. It’s such a great medium and the barrier to entry continues to get lower.
My marketing perspective is not one of absolutely confidience, it’s once that ebbs and flows with my personal experience and efforts to make sense of the trends I’m seeing. So being, these videos are also an interesting, pre-pandemic snapshot of where my head was out with a few things that have continued to evolve in the years since.
The first video I was to resurface and revisit is one in which I break down a less-discussed reason why Vail charges the window rates they do and some of the ideas and principles that led me to that belief.
I also made a prediction that wasn’t exactly right, but also not too far off.
The second was certainly a bit more of a unique take. In this video I try to dissect whether Vail’s lift lines are a bad thing (spoiler, I share thoughts about why they’re not, at least in the context of marketing).
As lift lines have only gotten crazier since 2020, I think there are some interesting ideas to consider given the fact that skiers still put up with it even thought there are alternatives.
One thing I appreciate about these videos is that they are much more real than some of my other content.
It’s just…me….talking. Talking and trying to make sense of things.
I love how these 2,000+ posts I’ve written on SlopeFillers act as a sort of journal for my thoughts, but these videos are an interesting window into me as a person mixed in. I don’t know how many of your write in some form on a regular basis, but as someone who has done way more than necessary, I think it’s a worthy thing for any marketer to consider doing.
It’s hard to explain, but watching these videos are helped get my brain back into certain gears I haven’t been able to access for a while. Kind of interesting.
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