Just before the pandemic hit I was starting to find my groove with video. My last upload was March 4, just a few weeks before I started spending my days building out the website for Goggles for Docs and being schooled on hand washing.

I believed in video the and I believe in video now. It’s such a great medium and the barrier to entry continues to get lower.

My marketing perspective is not one of absolutely confidience, it’s once that ebbs and flows with my personal experience and efforts to make sense of the trends I’m seeing. So being, these videos are also an interesting, pre-pandemic snapshot of where my head was out with a few things that have continued to evolve in the years since.

Vail, Luxury Brands, and the Role of Price

The first video I was to resurface and revisit is one in which I break down a less-discussed reason why Vail charges the window rates they do and some of the ideas and principles that led me to that belief.

I also made a prediction that wasn’t exactly right, but also not too far off.

Are Vail’s insane lift lines a bad thing?

The second was certainly a bit more of a unique take. In this video I try to dissect whether Vail’s lift lines are a bad thing (spoiler, I share thoughts about why they’re not, at least in the context of marketing).

As lift lines have only gotten crazier since 2020, I think there are some interesting ideas to consider given the fact that skiers still put up with it even thought there are alternatives.

Journaling

One thing I appreciate about these videos is that they are much more real than some of my other content.

It’s just…me….talking. Talking and trying to make sense of things.

I love how these 2,000+ posts I’ve written on SlopeFillers act as a sort of journal for my thoughts, but these videos are an interesting window into me as a person mixed in. I don’t know how many of your write in some form on a regular basis, but as someone who has done way more than necessary, I think it’s a worthy thing for any marketer to consider doing.

It’s hard to explain, but watching these videos are helped get my brain back into certain gears I haven’t been able to access for a while. Kind of interesting.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.