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Social Media
Two Simple Ways to Get More Social Marketing Engagement

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Sometimes I put off publishing content, despite the fact I have a couple nice tidbits to share, simply because I don’t have a long enough list to feel like a “normal” post. You know the type: “7 Awesome Jaw-some Things…” or “11 Totally Wicked Tricks…” sound more exciting than “Two Deadly Dull Decisions…”. Perhaps my examples aren’t completely fair, but you get the point. Long list or not, here are two, simple things you can try today to get more engagement on social media (especially Facebook). The length of this post, if nothing else, will give you plenty of time to give them a whirl.

1) Fill in the ______ .
It’s something you’ve likely seen around a time or two, but works like a charm. As about favorites, ask about what they wish they were doing, ask about favorite foods, try a few and have fun with it.

Example: “Fill in the blank: If I were at Squaw today, you would find me ________.” (Squaw Valley, 92 comments)

2) Caption This:
Find a quirky photo and post it on your wall with a status asking users to share a caption for the photo. Amazing what some people come up with. Please note, you may want to keep a close eye on the list that develops for possible content that may need censorship. Also, careful on making them contests, that’s walking a pretty tight line with the Facebook Promotional Guidelines.

Example: Here’s the photo. (Boston Mills Brandywine, 41 comments)

That’s it, really. Good luck.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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