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Growing Skiing
A two-part challenge to help find an answer to skiing’s growth.

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Whenever a small ski area gets headlines, you almost always hear a wave of nostalgia in response:

“Oh, I love ________, I used to ski/race there as a kid!”

Lately, as I’ve suggested solutions to some of the hurdles that may be hurting skiing’s growth, I’ve realized that this phrase also illustrates why these discussions can be met with so many blank stares.

The solution, in my opinion, starts with a two-step challenge.

Click here for the post/video that talks more about this video (and why there will be more like it).

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About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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