Whenever a small ski area gets headlines, you almost always hear a wave of nostalgia in response:
“Oh, I love ________, I used to ski/race there as a kid!”
Lately, as I’ve suggested solutions to some of the hurdles that may be hurting skiing’s growth, I’ve realized that this phrase also illustrates why these discussions can be met with so many blank stares.
The solution, in my opinion, starts with a two-step challenge.
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