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Two Parents, One Child: Sierra’s Parent Predicament Lift Ticket

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I used to do these on Tuesdays, but this time I’m taking a Friday to highligh some simple marketing idea that proves it doesn’t take ground-breaking or high-tech to be effective and unique.

I think this is awesome. Really awesome. Awesome because it’s simple. Day care can cost more than skiing itself, a day-long baby-sitter on a weekend could be even more, so what is a couple to do when before their toddler/newborn is ready to ski?

Get a Parent Predicament pass at Sierra.

Taking Turns Taking Turns
If someone needs to say with the baby, it doesn’t make sense to each have a full day pass if only one of you is skiing at a time. True you could swap coats, much to the chagrin of the resort’s pass policies and current ski fashion, but there is a better way:

“For those with young’ens we’ve got you covered! Get the Parent Predicament Ticket and take turns sliding down the mountain. Parent Predicament Tickets are the same price as the adult lift ticket! “

One pass for two people that can only be used for one person at a time. Take a few runs while your significant other watches little Jimmy and then tag-team it up so you both get some ski time in.

I really love this idea. It’s not going to make anything more than a small ripple on the revenue charts, but it shows some love to those in that stage of life and gives them an easy way to keep rocking your mountain without spending all their diaper money on a pass that gets half its intended use.

The only question the copy leaves me with is if there is a place the mother or father can comfortably hang out with a small child while the other is lapping their favorite lift. If there is some place quiet, comfortable, perhaps with wi-fi and a close bathroom with a changing station, then this really is golden.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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