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Social Media
Over 18% of Resort Tweets are FB Auto Posts (and Other Resort Twitter Usage Stats)

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Unlike other networks, Twitter is wide open. Nearly every insight is public, making it a great way to track how resorts us and are returned on the time they put into it. Let’s take a look at a few stats from a sample of 10,150 resort tweets during the last few weeks.

Source (Top 25)
____% of resort tweets are sent from ____
24.0% HootSuite
22.9% web
18.4% Facebook
11.9% Twitter for iPhone
5.4% TweetDeck
4.5% Instagram
2.1% Twitter for BlackBerry®
0.8% Tweet Button
0.8% Tweetbot for iOS
0.8% TwInbox
0.8% Twitter for Mac
0.8% Twitter for Android
0.8% Tweetbot for Mac
0.6% Meltwater Buzz
0.4% Social Marketing Hub
0.4% Sprout Social
0.4% Echofon
0.3% Twitter for iPad
0.3% UberSocial for BlackBerry
0.2% Twitter Ads
0.2% Google
0.2% Constant Contact
0.2% Instagram on iOS
0.2% iOS
0.2% HubSpot

Post Types/Content
19.9% are retweets
17.7% are replies
49.0% contain links
0.8% of those links were to the morning snow report
6.0% of all FB auto-tweets included some reference to “liking” the post

Day of Week

Avg Tweets / Resort: 1.7
Avg RTs / Tweet: 2.8

Avg Tweets / Resort: 1.6
Avg RTs / Tweet: 2.3

Avg Tweets / Resort: 1.6
Avg RTs / Tweet: 2.5

Avg Tweets / Resort: 2.0
Avg RTs / Tweet: 3.0

Avg Tweets / Resort: 1.9
Avg RTs / Tweet: 2.5

Avg Tweets / Resort: 1.7
Avg RTs / Tweet: 2.8

Avg Tweets / Resort: 1.4
Avg RTs / Tweet: 3.4

Any other requests?

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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