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Only 8 Resorts Have Used Twitter’s New Polling Feature, Here’s What They’re Asking

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Twitter launched their new polling feature right at the end of October.

When I asked if anyone would use it…

…the responses were few and far between with the majority saying no. So I suppose it should be no surprise that few resorts have given it a whirl, but I did want to at least give some visibility to those that had.

Eight (or so) Resorts, Ten (or so) Polls
Let me first stay that identifying these polls through the API is, as far as I can tell, not yet possible.

So I wrote a bunch of rules to find tweets that were likely to contain polls – included a “?”, the word “or”, no photo, no link, etc. – and manually sifted through the list if 200 or so in order to find these.

In other words, there is a chance a couple could be missing. Here’s what we’ve got.

Despite the low volume in polls, I was really surprised by the number of responses some of them received.

Holiday Valley saw almost 900 responses between their two attempts. And Sierra-at-Tahoe, Brian Head, and Seven Springs received around 200 a piece. Serious or not, the participation from Twitter users is a good sign.

I think the next thing to watch is Twitter’s move. Do they push more features or shelve it? That response will speak volumes to overall success and the future of this feature.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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