Twitter launched their new polling feature right at the end of October.
When I asked if anyone would use it…
Are you planning to use Twitter polls from your resort's account this winter?
— Gregg Blanchard (@slopefillers) October 28, 2015
…the responses were few and far between with the majority saying no. So I suppose it should be no surprise that few resorts have given it a whirl, but I did want to at least give some visibility to those that had.
Eight (or so) Resorts, Ten (or so) Polls
Let me first stay that identifying these polls through the API is, as far as I can tell, not yet possible.
So I wrote a bunch of rules to find tweets that were likely to contain polls – included a “?”, the word “or”, no photo, no link, etc. – and manually sifted through the list if 200 or so in order to find these.
In other words, there is a chance a couple could be missing. Here’s what we’ve got.
Who's coming to Sneak Peek Saturday?
— Tamarack Resort (@Ski_Tamarack) November 13, 2015
What's your pick?
— Tamarack Resort (@Ski_Tamarack) October 29, 2015
Where are you spending your winter weekends this season?
— Seven Springs (@7SpringsPA) November 17, 2015
You guys want a Music Monday? New music to hit slopes with?
— Brian Head Resort (@brianheadresort) November 9, 2015
We love snowboarding. We also love skiing. What's your fancy?
— Holiday Valley (@holidayvalley) November 15, 2015
There's nothing like ripping early morning corduroy. But powder is tough to beat. What say you? #OneDayCloser
— Holiday Valley (@holidayvalley) October 28, 2015
This is a test, we repeat, only a test. Do you ski or snowboard?
— Boyne Mountain (@Boyne_Mountain) November 13, 2015
ELECTION DAY!
— Shawnee Mountain (@skishawnee) November 3, 2015
How do you feel about this warm weather?
— Wachusett Mountain (@Wachusett) November 3, 2015
Are you stoked on all this early season snow?!
— Sierra-at-Tahoe (@Sierra_at_Tahoe) November 3, 2015
Despite the low volume in polls, I was really surprised by the number of responses some of them received.
Holiday Valley saw almost 900 responses between their two attempts. And Sierra-at-Tahoe, Brian Head, and Seven Springs received around 200 a piece. Serious or not, the participation from Twitter users is a good sign.
I think the next thing to watch is Twitter’s move. Do they push more features or shelve it? That response will speak volumes to overall success and the future of this feature.
About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010
with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider
Inntopia,
my home mountain is the lovely Nordic Valley,
and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.
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