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A Mobile Extension of CRM Efforts – The Beautifully Designed Trail Tap Platform

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On a related, important note. Trail tap also publishes the app under the resort’s own developer account. Check out this interview for thoughts on why this may be important.

App Platform Name:
Trail Tap

“Trail Tap is a powerful mobile application platform that allows resorts to streamline guest communications, customer service, sales and loyalty promotions. It is full featured to meet guest expectations, allows for powerful web management tools, and analytics. ”

Why They’re Different:
“We’ve worked really hard over the past 4 year to listen to what our resort partners need. That solution isn’t just a bunch of bells and whistles, it is a mobile extension of their CRM efforts, with the ability enhance a guest experience and integrate seamlessly with many of the other systems resorts must manage. We have worked hard with the main POS providers, snow reporting sites and CRM databases to communicate with these systems vs introducing another silo of information. Popular features that guests love like run tracking playback, season pass integration, challenges and personal performance tracking serve the resort’s marketing dept. beyond the guest.”

Run Tracking:

Push Notifications to Users:

Development Time:
4-6 weeks

Average Cost:
$4,000 (basic) – $12,000 (advanced)

Number of Resort Clients:

Live App (iTunes):
Mountain High

Live App (Android):
Mountain High

For more info:


About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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