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Social Media
To Me, This is One of the Craziest Things About Social Media Growth

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I’ve always been fascinated by the monthly growth numbers are in the “Industry Social Snapshot” on your right there. One aspect of them in particular has always piqued my interest, but, not satisfied with a point-in-time analysis, I crunched a few numbers.

I’m writing this on May 16, 2013, so that’s the date I’m running this analysis from.

On May 16, 2012 there were 3,465,776 fans of ski resort Facebook pages.
On May 16, 2013, that number was 5,133,677.

On May 16, 2012 there were 675,784 followers of ski resort Twitter accounts.
On May 16, 2013, that number was 1,006,595.

What’s so special about that? Well, lets look at the differences first.

Twitter was started in 2006.
Facebook was started two years earlier in 2004.

Twitter has 200,000,000 users.
Facebook has 5.5x that with 1,100,000,000.

Twitter has a totally unfiltered stream.
Facebook uses EdgeRank to only show a small fraction of posts to users.

So, what am I getting at? Well, if you do the math on those growth numbers, this is what you get.

From May 16, 2012 – May 16, 2013, resort Twitter followers grew 48.12%.
From May 16, 2012 – May 16, 2013, resort Facebook fans grew 48.95%.

Kinda crazy, no? For all their differences, growth was nearly identical.

What’s even stranger is how close YouTube was when I added them to this crazy, nerdy, social media data party. This is measuring views for Pete’s sake, but look how close it was.

From May 16, 2012 – May 16, 2013, resort YouTube views grew 45.12%.

What does this mean for you and your marketing? Well, probably not that much, except for this: social media isn’t a bunch of independent pieces…it’s a movement.

Pretty interesting stuff to think about.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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