Ticket Sales Down, No Budget Left – What Would YOU Do?
Gregg Blanchard /
Today I am experimenting with a new type of post. The inspiration comes from my own follies. Sometimes, I get so focused on my marketing tasks at hand, the ones I face and deal with on a regular basis, that when a new problem or hurdle arises I’m stumped. I may have a few ideas, but none of those golden ones that come from letting the issue simmer on the brain for a while.
I want to combine this issue with two other factors. First, there is a ton of marketing talent reading this blog. The marketers I have met since starting SlopeFillers 7 months ago have blown me away. Second, there are a lot of resorts that don’t have access to talent like yours. Here is my proposition.
My goal is to get a semi-regular “what would you do?” post started. Provided with a few basic, somewhat vague details, take a few minutes to come up with some ideas of what you would do if you were the marketing director of the resort I describe. The key here is if we can all start to share some of these ideas in the comments section of the post. This will do three things:
- Spark more ideas by reading others’
- Get feedback on your own
- Help the resort that is being described in the post
This idea may crash and burn, but it may be a great new source of marketing ideas and inspiration for everyone. Only one way to find out. We’ll begin with this situation:
TICKET SALES DOWN, NO BUDGET LEFT
You are a marketing director at a small, family friendly ski area that, unlike most years where the snow is good, has suffered from poor, icy conditions and a late start to the season. Ticket sales are down 30% from last year, the marketing budget is nearly gone. What programs, events, etc. would you throw together to quickly jump-start ticket sales and finish the season strong?
Brainstorm a few ideas and if you feel generous share any you’re willing to below or any feedback you have on this type of post.