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Three tiny pieces of content, three big wins from resort marketers.

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There are so many awesome bits of content that come across my desk. Clever and beautiful in their own right, they don’t quite justify a post alone.

So I’ve taken three such campaigns – tweets, to be specific – and combined them into a short list of some of the best content i’ve seen in the last few months.

I hope they make you stop and smile the way they did for me.

Boyne’s Leaf

There’s something about this picture I absolutely love. Partly because I have no idea where ideas like this come from, but I wish this source could be tapped more often. It feels like an intriguing space between the results of boredom and genius planning.

Whatever the case, it’s my favorite fall picture of the year.

Loon’s Subtle Reference

I have a sneaking suspicion Greg Kwasnik had a hand in this. A young dad like myself, he’s probably read the same story 1,000 times. A story that, inexplicably, every parent has in their possession. The book? Goodnight Moon.

Sometimes our content speaks to inside jokes only skiers understand. Sometimes, rarely, they speak to something a non-ski (yet vitally important) group would understand. This is one of those. And it’s awesome in it’s simplicity, execution, and hidden meaning.

Sunday River’s Hammer

As a home snowmaking enthusiast of 20+ years, I have viewed thousands upon thousands of snowmaking photos over the years. I don’t know if I can definitively say this is my favorite, but I can’t think of one I like more.

The sunrise, the flowers (open flowers, by the way), the guns firing, the perfect blend of seasons and transitions and the beauty of both, it’s not a photo that just happens. It contains every color that’s usually absent from a typical ski-related photo.

Amazing work from all involved in each of these tweets. Well done.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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