I love marketing automation…and I love big, one time campaigns. Yet somewhere between those two ends of those spectrum are marketing opportunities that are recurring but require a little bit of work. Yet for many of these – mainly on the snow storm side of this story – the strategy and assets can be created beforehand to make it easy for your team to capitalize.

In today’s video I dug into three of those.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.