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Season Passes (All)
Three Charts to Keep in Mind When You Plan a Season Pass Deadline

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We’re right in the middle of Spring pass sales. And with pass sales come deadlines. There are a handful of things to keep in mind with deadlines, but let me share three (actually four charts total) that I’ve been digging through data on.

#1) First Day vs Last Day
The first day of a season pass sale sees less than 1% of total sales on average. On the flip side, the last day brings in over 20%. People will wait if there is no reason to buy today.…

#2) Deadline vs Quantity
Speaking of reasons to buy now, remember what happens when you have a limited quanity versus a limited timeframe. Sales are compressed into fewer days and the chart is completely flipped.

#3) Emails Day of or Day Before
This is one I’ve just pulled data on. Overall, deadline alerts sent the day before a deadline get more opens and clicks than emails send the day of a deadline. This is definitely something I’d split test at your resort this year and find what your skiers respond to.

This goes hand in hand with when emails are opened.…

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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