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I Think We’ve Hit a Very Critical Resort Marketing Point of the Summer

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There’s a good chance I’m the worst t-shirt folder in the history of the universe. Which is a problem when you consider my daily wardrobe.

S0 there I was, in that all-too-familiar state of forced humility by my lack of ability to align cotton seams when, out of the warm, sunny, snowless blue, it hit me: we’d hit the point of all Summer points.

I’ll let the suspense build as I share three things with you that lead to this laundry triggered epiphany.

Piece #1
On Thursday, Loveland Ski Area posted this photo on Facebook of snow gracing the ridges above the ski area.

Likes: 1,206 – Comments: 79 – Shares: 535

Elemento Dos
Last week, Aspen/Snowmass posted these three photos on Instagram…

…for a combined 4,547 likes (1,430 + 1,436 + 1,681).

Exhibit C
SKITHEEAST continued their snowmaking countdown and saw 26 retweets alone on July 17th when they said:

Seriously, look at the response to these tweets. As I guy that watches way too many individual tweet stats from resorts, these numbers are pretty impressive.

The Point
There’s a point every Winter when it becomes okay to say, “man, I can’t wait for Summer.” Likewise, there’s a similar point every Summer where it’s okay to say, “man it’s hot, I can’t wait for Winter.

I believe we’ve hit that point.

Resort’s have been sneaking in Winter-related tidbits since the lifts stopped spinning, but I think the response to these recent posts have indicated that it might be okay to start publicly hoping for colder temps again.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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