Sometimes in my quest for the “latest and greatest” I ignore simple illustrations of intelligent marketing. Not so today. This post won’t be anything groundbreaking, but rather a simple example of a resort that has taken the elusive task of filling rooms and catered this product to just about any type of skier that rides their chairs. As suggested by a few SlopeFillers readers, I’ll be spending a little bit more time on lodging sales in the future. Lacking some of the glamour, I’m 100% guilty of grazing over this topic on more than one occasion. So today, let’s look at how Sugarloaf has taken the time to get the ski-n-stay package nailed.
There are lots of “destination resorts”. There are many types of “destination skiers”. Sugarloaf is a resort that caters to just about all of them. On their “Ski-and-Stay” landing page you’ll find a thorough line-up of packages, divided into five groups:
From there, no matter what your reason is for skiing, when you’re coming, and who you’ll be sharing the chair with, they’ve got a pretty enticing offer for you. For example:
I especially like the concert packages. You’ll get the fans coming to listen to the tunes anyway, give them an excuse to stay the weekend and ski while they’re in town. Like I said, just good, solid marketing. Well done Sugarloaf.
See their full list at:
New stories, ideas, and jobs delivered to your inbox every Friday morning.