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Ticket Sales
Chuck Norris is to Face-Kicks as Sugarloaf is to Ski-n-Stays

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Sometimes in my quest for the “latest and greatest” I ignore simple illustrations of intelligent marketing. Not so today. This post won’t be anything groundbreaking, but rather a simple example of a resort that has taken the elusive task of filling rooms and catered this product to just about any type of skier that rides their chairs. As suggested by a few SlopeFillers readers, I’ll be spending a little bit more time on lodging sales in the future. Lacking some of the glamour, I’m 100% guilty of grazing over this topic on more than one occasion. So today, let’s look at how Sugarloaf has taken the time to get the ski-n-stay package nailed.

There are lots of “destination resorts”. There are many types of “destination skiers”. Sugarloaf is a resort that caters to just about all of them. On their “Ski-and-Stay” landing page you’ll find a thorough line-up of packages, divided into five groups:

  • Season Long
  • Holiday
  • Event
  • Special Deals
  • Family & Kids

From there, no matter what your reason is for skiing, when you’re coming, and who you’ll be sharing the chair with, they’ve got a pretty enticing offer for you. For example:

  • Kids & Teens Ski Free Weeks – January 30 – Feb 3, March 20-24 & April 3-7, 2011 From $69
  • Rusted Root Concert Package – February 4-6, 2011, From $99
  • Family February Vacation Week – February 18-27 From $119
  • White White World Week – Jan 23-27, 2011 From $75
  • Midweek Madness – Midweek nights From $75 midwinter
  • Go50 Week Ski & Stay (50yrs & older) – February 6-10, 2011 From $64
  • Bud Light Reggae Festival 2011 April 15-17 $99 per person per night

I especially like the concert packages. You’ll get the fans coming to listen to the tunes anyway, give them an excuse to stay the weekend and ski while they’re in town. Like I said, just good, solid marketing. Well done Sugarloaf.

See their full list at:

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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