Attention.

Even when we have it, we need more of it. We need to keep it. We need to build it. We need to capitalize on it.

And it’s not just marketing channels that are filled with messages clamoring for skiers’ attention, it’s your own real estate as well. Which makes it hard to give important stuff an extra boost when it needs it.

It’s also why I love what Telluride is doing on their website.

Simple, Effective
When you first arrive on Telluride’s domain you’ll see this beautifully designed and built site.

But stick around for a few seconds…

…and you’ll see this.

Stuck to the bottom of the browser, it travels with you as you scroll.

So even though I browsed past a long list of information including:

• The Annual Balloon Festival
• Telluride’s Adventure Center
• The Hotel Telluride
• Telluride Golf Club
• The Event Calendar
• Siam’s Talay Grille

The one thing I noticed (and remembered) was the fact that there are new, direct flights from a few major cities in the United States.

A Few Things to Notice
But beyond just the concept, notice a few things about the execution.

First, it’s created from a simple interface within the Qualtrics Site Intercept platform.

This means there’s no custom code and just a few lines that call some Qualtrics-hosted javascript + CSS to make the whole thing go.

Second, notice how you can still scroll. Unlike a popover that disables scrolling and places content in a modal, this allows the user to ignore it without getting their session interrupted.

Third, notice the simplicity of this feature. In image, so color to draw attention, and a non-serifed font that easily blends into the rest of the site’s design.

I love this.

It combines the attention-grabbing ability of a popover with the seamless integration of another box or widget within the main home page.

Simple and effective. Good stuff.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.