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Telling the rest of the story with Eldora’s 6-second “approach” video.

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There’s a moment in every travel experience where your final destination comes into view.

Whether it’s a hotel or a lake or a trailhead or the ocean or, yes, the trails of your resort, you come around one more best or over one more hill and…finally…there it is.

It’s a magical moment. One of the simple moments that make travel special.

The Story
Resort marketers are really, really good at telling the story in/around their mountain.

But that’s just one chapter of every guest’s travel experience. There are all these little micro moments along the way that are just as much a part of their trip as the runs they take on your mountain:

  • Packing your bags
  • Boarding the plane or pulling away from the driveway
  • Waking up realizing today is the day
  • Crossing state lines
  • Seeing your sign

I love it when resorts step away from the resort a bit and tell the rest of this story.

Like Eldora recently did.

I love how it highlights the “approach” to Eldora. The moments between seeing the mountain for the first time and actually pulling into a parking spot.

This, as I mentioned at the beginning, is certainly one of those moments and I love the simple, “let the visual speak for itself” style behind this 6-second clip. It’s beautiful, well-shot, and a perfect way to get a bunch of humans to remember that moment and feeling.

Really good stuff.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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