Brewery partnerships are fun, fulfilling bits of marketing for beer-loving skiers.

But what do you do when you’ve built a brand around community, family, and kids? Well, if you’re Troy Hawks at Sunlight, you still do the partnership.

You just do it with a little tweak to the final product.

Click here for the post/video that talks more about this video (and why there will be more like it).

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About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.