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Bravo to Sunlight for doing the stuff that doesn’t scale.

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I’ve talked about the idea of doing things that don’t scale before. The concept is this: some of your biggest wins sometimes come from doing things that are 1-to-1 and could never be done for every person.

It’s a balance of seeing opportunities to make someone’s day and recognizing that may be the only person you can do that for.

But, man, the loyalty and word-of-mouth and karma that are earned from these sometimes simple, unplanned moments? They’re virtually impossible to measure, often because the upside can be so far reaching.


Another such example showed up recently from Sunlight Mountain Resort. I’ll let the thread below tell the story.

Troy has being doing some really smart, really savvy stuff at Sunlight since he took the reigns in 2015 and this is absolutely near the top.

Awesome stuff.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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